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Subscribed Book Cover

Book Review: Subscribed by Tien Tzuo

People don’t want stuff, they want experiences. They don’t want products, they want services. This core shift in our society is the underlying theme of Tien Tzuo’s new book, “Subscribed: Why the Subscription Model Will Be …


“Because” is one of the most powerful words in the English language.In Robert Cialdini’s classic …
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