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Book Review: Physics for Future Presidents by Richard Muller

“Physics for Future Presidents” should be required reading for every candidate for Federal office. Professor Richard A. Muller, past recipient of a MacArthur grant and professor of physics as University of California, Berkeley, provides the basic physics knowledge necessary for a President to make informed and responsible policy decisions. As a scientist, Muller refrains from […]

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Many people are leaving Facebook, Twitter, YouTube and other social media services. Some are being forced off for their controversial views. Others are leaving because they are tired of being a product for an advertising company and at the whims of mysterious algorithms. Social media and its relative anonymity also brings out the worst in

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“Because” is one of the most powerful words in the English language. In Robert Cialdini‘s classic book, “Influence: The Psychology of Persuasion,” he gives a great overview of the science behind persuading people.  One of the most interesting experiments has to do with the effect of “because” on people. In a study, they had a

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