Marketing to a small minority without a massive budget

By Nicholas Sarwark | May 9, 2017 |

If 1 out of 100 people are potential buyers for your product, you still have a target market of approximately 3,227,000 people. The challenge is reaching them. Mass media would work, if you saturate all 322MM people with your message, some fraction of that 1 in 100 would respond, but you’d be broke from the…

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